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Michael E Zimmerman

Michael E Zimmerman

As Senior Marketing Strategist for MarketPoint LLC, Michael focuses on developing communications campaigns and marketing plans, leveraging 32 years of progressive management experience and 28 years experience in marketing and sales. Previously, Michael was Vice President of Global Marketing for Prometric, the world's largest testing and assessment company, serving seven vertical markets and operating in 160 countries. While at Prometric, Michael led the company's global rebranding as well as three separate product launches. Before joining Prometric, Michael was president of a $20 million subsidiary of CGX. There, he reorganized and repositioned a bankrupt acquisition, achieving and maintaining profitability throughout his tenure. For nearly a decade, Michael served as Executive Vice President and Creative Director of a regional B2B advertising agency, where he wrote and produced annual reports and developed communication campaigns for companies such as Harsco, York International, the Pennsylvania Medical Society, Keystone Health Plan, Burnham Corporation, Delta Dental, and Weis Markets.